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It’s not really that you need to pay attention to or worry about.”Ĭontinue Reading Below Passage Ranking Effect on Ecommerceīartosz followed up by asking if Passage Indexing would apply to eCommerce situations, for example on a very long product category page.
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“If you are in this webinar, then I would assume that you have some grasp of the topic and that you have some strategic content on how to structure your content in the first place, that this is pretty much not for you. Martin next suggested that if you have a grasp on how to organize content that this (passages ranking) is pretty much not applicable. Because really it is just a smaller change where we try to help those who are not necessarily familiar with SEO or are how to structure their content or content strategy.īecause lots of people end up creating these long-winded pages that are having a hard time ranking for anything, really because everything is so diluted at this long content. “I think that the core myth is that it’s a thing. Next Bartosz asked Martin to name some top misunderstandings of what Passage Indexing is. “Oomph… There will probably be some people who will try to capitalize on this. Then he became a little more reflective and answered:
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Martin chuckled, as if trying to restrain himself but then broke out into full laughter before answering the question.
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It’s just us getting better at more granularly understanding the content of a page, and being able to score different parts of a page independently.”Ĭontinue Reading Below What if SEO Agencies and Software Claim Passages Optimization?īartosz then asks Martin’s opinion on the scenario of an SEO agency or an SEO software making the claim of being able to optimize for Passage Indexing. There is no special special thing that you need to do.
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That’s a change that is pretty much purely internal and there is nothing that you need to do, you don’t need to make any changes to your website, you don’t need to make changes to any of your pages, to any of your articles or to your markup.
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“Yes, I would call it Passage Ranking, that makes sense.” What Should Publishers Do About Google Passage Ranking?īartosz then asks if we need to do anything specific in response to this new algorithm. Martin then suggested calling it Passage Ranking. “While I’m not super excited about us framing it… originally as passage indexing, it is actually a ranking change. Martin then stated that he wasn’t excited by the original blog post framing it as “Passage Indexing.” Will Passages Help Long Web Pages?īartosz asked about passage indexing, stating that what he knows is that passages is going to help users with long form content by ranking a small section of the article, Google’s Martin Splitt sat down with Cindy Krum, Bartosz Goralewicz and Tomek Rudzki to discuss Google’s new ranking system that Martin insisted was more accurately called Passage Ranking.
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